Privacy & Data Policy

We take operational data seriously.

Benchmark Data Collection

Data utilized in our research reports is collected via direct API integration with participating merchants. All financial and customer data is strictly anonymized and aggregated before analysis. We never publish data that could identify an individual merchant without explicit written consent.

Lead Generation Data

Information submitted via our consultation forms is used exclusively by our analysts to match you with appropriate vendors. If we identify a match, we will share your contact information and provided operational details with the vetted vendor to facilitate the introduction. We do not sell lists of leads to third parties.